Tahona Tequila
Project Brief
Client
Tahona, a Mexican tequila company, specialises in the art of making tequila the traditional way since 1680, with locally sourced ingredients from the village of Santiago de Tequila. The company prides itself for embracing the heritage of making tequila and wanted the rebrand of their identity to reflect this in the design. They produce 3 flavour variants: Silver or ‘Blanco’, Gold or ‘Reposado’, and Matured or ‘Anejo’.
Deliverables
Concept development
Logo development
Visual brand identity
Primary packaging
Secondary packaging
Die-lines & decals
In-store promotional collateral
Website wireframe
Advertising campaign
Concept
The design choices and concept draw inspiration from ancient Mesoamerican civilisation’s design in architecture, sculpture, decorations and motifs. These design elements and forms were recreated in a more modern context while still imitating the ancient stylised look. In the ancient Aztek and Mesoamerican culture, symbolism was a key factor in their traditional beliefs. Symbolism of animals representing warriors is specifically underlined in the rebrand. The eagle, jaguar and serpent are used to differentiate between the flavours and are used as the main visual designs across the packaging and the tagline for the advertising campaign.