Bang Bang Pesto
Project Brief
Client
A family-owned business producing homemade pesto in 3 unique flavours. They utilise farm-grown fresh ingredients. The brand goal is to present a rustic yet modern presence in the market.
Deliverables
Logo development
Primary packaging
Secondary packaging
Die-lines & decals
Promotional launch poster
Concept
The design speaks to the target audience and the overall message of the brand, which is considered to be family-orientated. It reflects the brand identity which aims to convey a homemade and locally produced product in an emotive expression, bringing across a non-threatening and nostalgic yet modern look and feel.